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Increasing advertising return through optimizations
Maximizing advertising capabilities and efficiencies to grow the brand's share of voice and market share in Electronics.
Business Overview
The brand in this showcase is a leading Wearable Electronics brand on Amazon. Their products are typically top-sellers in the space, but has seen competitors gaining market share through increased advertising activity.
The Problem
Competitors were gaining market share as Ad Spend in the overall sub-category increased over +200% year-over-year, while the brand's advertising remained relatively flat.
The Solution
Prioritizing top-of-search placements across advertising campaigns allowed the leading brand to maximize online 'shelf space', which increased share of voice for the brand +32% and market share also began to trend upwards after over 12 months of plateau.
Note: Increasing visibility for a leading brand with strong awareness & consideration drove sales efficiently, but this strategy does not necessarily work for all cases. Feel free to reach out with any questions on how we can collaborate to grow your brand through Paid Search advertising.
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