Top 3 Branding Mistakes You Can Make

The typical person can establish an impression within less than 7 seconds. To counteract this theory, plenty of business owners took to extreme measures to grab attention and make a lasting impression on their audiences. But at what cost?

With so much white noise to filter through, it's hard to determine the line between what's eye-catching and what will get tossed aside.

It's great to know what to avoid when it comes to looking at your branding standards, so we will be looking at the most common branding design mistakes that can make you go from professional to amateur in less than 7 seconds.

3. FOR FONT'S SAKE!

When choosing fonts, please make sure they are (1) simple – not eccentric to the point of risking professionalism; (2) legible – so your audience can actually read what you are trying to tell them; and (3) consistent – meaning you use fonts that work well together, preferably limited to only 2-3 font families.

Depending on your brand, this can be either acceptable or unacceptable!

Following these 3 simple steps can boost your brand equity with your audience! Sans-serif type fonts such as this are versatile, legible and a great way to look professional.

2. COLOR ME INTRUIGED

Yet another branding choice that can make or break you would be your color scheme. Some use too many colors, some use colors that are too neutral. The important thing is that you find balance and purpose in the decision you make. First, figure out what color suits your purpose:

Colors can bring specific emotions to mind. Make sure you pick one that works with your brand's goals!

Once you determined a color, it's time to determine a color scheme! The most useful free (yes, 100% FREE) tool for this would be Adobe's Color App, found on https://color.adobe.com. It picks colors that can compliment or accent a color that you choose. Pro tip: Make note of the HEX or RGB values so you can keep your branding consistent!

1. INCOSISTENTLY CONFUSING

The most common branding mistake you can make would be inconsistency. It is crucial to maintain your identity, whether it's about color, fonts, or even the content you produce online. Your brand is your calling card – switch numbers and you might lose important connections.

9 out of 10 people can name the majority of these logos

Some of the most recognizable brands in today's world are the ones that stay true to their identity, such as Coca-Cola, Nike and Disney. A suggestion to reach that recognition would be to create a branding guide to help keep all of your branding efforts consistent. Fonts, colors, logos and images would be a great start!